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Why the Ford Pinto didn’t suck

Why the Ford Pinto didn't suckThe Ford Pinto was born a low-rent, stumpy thing in Dearborn 40 years ago and grew to become one of the most infamous cars in history. The thing is that it didn't actually suck. Really.

Even after four decades, what's the first thing that comes to mind when most people think of the Ford Pinto? Ka-BLAM! The truth is the Pinto was more than that — and this is the story of how the exploding Pinto became a pre-apocalyptic narrative, how the myth was exposed, and why you should race one.

The Pinto was CEO Lee Iacocca's baby, a homegrown answer to the threat of compact-sized economy cars from Japan and Germany, the sales of which had grown significantly throughout the 1960s. Iacocca demanded the Pinto cost under $2,000, and weigh under 2,000 pounds. It was an all-hands-on-deck project, and Ford got it done in 25 months from concept to production.

Building its own small car meant Ford's buyers wouldn't have to hew to the Japanese government's size-tamping regulations; Ford would have the freedom to choose its own exterior dimensions and engine sizes based on market needs (as did Chevy with the Vega and AMC with the Gremlin). And people cold dug it.

When it was unveiled in late 1970 (ominously on September 11), US buyers noted the Pinto's pleasant shape — bringing to mind a certain tailless amphibian — and interior layout hinting at a hipster's sunken living room. Some call it one of the ugliest cars ever made, but like fans of Mischa Barton, Pinto lovers care not what others think. With its strong Kent OHV four (a distant cousin of the Lotus TwinCam), the Pinto could at least keep up with its peers, despite its drum brakes and as long as one looked past its Russian-roulette build quality.

But what of the elephant in the Pinto's room? Yes, the whole blowing-up-on-rear-end-impact thing. It all started a little more than a year after the Pinto's arrival.

 

Grimshaw v. Ford Motor Company

On May 28, 1972, Mrs. Lilly Gray and 13-year-old passenger Richard Grimshaw, set out from Anaheim, California toward Barstow in Gray's six-month-old Ford Pinto. Gray had been having trouble with the car since new, returning it to the dealer several times for stalling. After stopping in San Bernardino for gasoline, Gray got back on I-15 and accelerated to around 65 mph. Approaching traffic congestion, she moved from the left lane to the middle lane, where the car suddenly stalled and came to a stop. A 1962 Ford Galaxie, the driver unable to stop or swerve in time, rear-ended the Pinto. The Pinto's gas tank was driven forward, and punctured on the bolts of the differential housing.

As the rear wheel well sections separated from the floor pan, a full tank of fuel sprayed straight into the passenger compartment, which was engulfed in flames. Gray later died from congestive heart failure, a direct result of being nearly incinerated, while Grimshaw was burned severely and left permanently disfigured. Grimshaw and the Gray family sued Ford Motor Company (among others), and after a six-month jury trial, verdicts were returned against Ford Motor Company. Ford did not contest amount of compensatory damages awarded to Grimshaw and the Gray family, and a jury awarded the plaintiffs $125 million, which the judge in the case subsequently reduced to the low seven figures. Other crashes and other lawsuits followed.

Why the Ford Pinto didn't suck

Mother Jones and Pinto Madness

In 1977, Mark Dowie, business manager of Mother Jones magazine published an article on the Pinto's "exploding gas tanks." It's the same article in which we first heard the chilling phrase, "How much does Ford think your life is worth?" Dowie had spent days sorting through filing cabinets at the Department of Transportation, examining paperwork Ford had produced as part of a lobbying effort to defeat a federal rear-end collision standard. That's where Dowie uncovered an innocuous-looking memo entitled "Fatalities Associated with Crash-Induced Fuel Leakage and Fires."

The Car Talk blog describes why the memo proved so damning.

In it, Ford's director of auto safety estimated that equipping the Pinto with [an] $11 part would prevent 180 burn deaths, 180 serious burn injuries and 2,100 burned cars, for a total cost of $137 million. Paying out $200,000 per death, $67,000 per injury and $700 per vehicle would cost only $49.15 million.

The government would, in 1978, demand Ford recall the million or so Pintos on the road to deal with the potential for gas-tank punctures. That "smoking gun" memo would become a symbol for corporate callousness and indifference to human life, haunting Ford (and other automakers) for decades. But despite the memo's cold calculations, was Ford characterized fairly as the Kevorkian of automakers?

Perhaps not. In 1991, A Rutgers Law Journal report [PDF] showed the total number of Pinto fires, out of 2 million cars and 10 years of production, stalled at 27. It was no more than any other vehicle, averaged out, and certainly not the thousand or more suggested by Mother Jones.

Why the Ford Pinto didn't suck

The big rebuttal, and vindication?

But what of the so-called "smoking gun" memo Dowie had unearthed? Surely Ford, and Lee Iacocca himself, were part of a ruthless establishment who didn't care if its customers lived or died, right? Well, not really. Remember that the memo was a lobbying document whose audience was intended to be the NHTSA. The memo didn't refer to Pintos, or even Ford products, specifically, but American cars in general. It also considered rollovers not rear-end collisions. And that chilling assignment of value to a human life? Indeed, it was federal regulators who often considered that startling concept in their own deliberations. The value figure used in Ford's memo was the same one regulators had themselves set forth.

In fact, measured by occupant fatalities per million cars in use during 1975 and 1976, the Pinto's safety record compared favorably to other subcompacts like the AMC Gremlin, Chevy Vega, Toyota Corolla and VW Beetle.

And what of Mother Jones' Dowie? As the Car Talk blog points out, Dowie now calls the Pinto, "a fabulous vehicle that got great gas mileage," if not for that one flaw: The legendary "$11 part."

Why the Ford Pinto didn't suck

Pinto Racing Doesn't Suck

Back in 1974, Car and Driver magazine created a Pinto for racing, an exercise to prove brains and common sense were more important than an unlimited budget and superstar power. As Patrick Bedard wrote in the March, 1975 issue of Car and Driver, "It's a great car to drive, this Pinto," referring to the racer the magazine prepared for the Goodrich Radial Challenge, an IMSA-sanctioned road racing series for small sedans.

Why'd they pick a Pinto over, say, a BMW 2002 or AMC Gremlin? Current owner of the prepped Pinto, Fox Motorsports says it was a matter of comparing the car's frontal area, weight, piston displacement, handling, wheel width, and horsepower to other cars of the day that would meet the entry criteria. (Racers like Jerry Walsh had by then already been fielding Pintos in IMSA's "Baby Grand" class.)

Bedard, along with Ron Nash and company procured a 30,000-mile 1972 Pinto two-door to transform. In addition to safety, chassis and differential mods, the team traded a 200-pound IMSA weight penalty for the power gain of Ford's 2.3-liter engine, which Bedard said "tipped the scales" in the Pinto's favor. But according to Bedard, it sounds like the real advantage was in the turns, thanks to some add-ons from Mssrs. Koni and Bilstein.

"The Pinto's advantage was cornering ability," Bedard wrote. "I don't think there was another car in the B. F. Goodrich series that was quicker through the turns on a dry track. The steering is light and quick, and the suspension is direct and predictable in a way that street cars never can be. It never darts over bumps, the axle is perfectly controlled and the suspension doesn't bottom."

Need more proof of the Pinto's lack of suck? Check out the SCCA Washington, DC region's spec-Pinto series.

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My Somewhat Begrudging Apology To Ford Pinto

ford-pinto.jpg

I never thought I’d offer an apology to the Ford Pinto, but I guess I owe it one.

I had a Pinto in the 1970s. Actually, my wife bought it a few months before we got married. The car became sort of a wedding dowry. So did the remaining 80% of the outstanding auto loan.

During a relatively brief ownership, the Pinto’s repair costs exceeded the original price of the car. It wasn’t a question of if it would fail, but when. And where. Sometimes, it simply wouldn’t start in the driveway. Other times, it would conk out at a busy intersection.

It ranks as the worst car I ever had. That was back when some auto makers made quality something like Job 100, certainly not Job 1.

Despite my bad Pinto experience, I suppose an apology is in order because of a recent blog I wrote. It centered on Toyota’s sudden-acceleration problems. But in discussing those, I invoked the memory of exploding Pintos, perpetuating an inaccuracy.

The widespread allegation was that, due to a design flaw, Pinto fuel tanks could readily blow up in rear-end collisions, setting the car and its occupants afire.

People started calling the Pinto “the barbecue that seats four.” And the lawsuits spread like wild fire.

Responding to my blog, a Ford (“I would very much prefer to keep my name out of print”) manager contacted me to set the record straight.

He says exploding Pintos were a myth that an investigation debunked nearly 20 years ago. He cites Gary Schwartz’ 1991 Rutgers Law Review paper that cut through the wild claims and examined what really happened.

Schwartz methodically determined the actual number of Pinto rear-end explosion deaths was not in the thousands, as commonly thought, but 27.

In 1975-76, the Pinto averaged 310 fatalities a year. But the similar-size Toyota Corolla averaged 313, the VW Beetle 374 and the Datsun 1200/210 came in at 405.

Yes, there were cases such as a Pinto exploding while parked on the shoulder of the road and hit from behind by a speeding pickup truck. But fiery rear-end collisions comprised only 0.6% of all fatalities back then, and the Pinto had a lower death rate in that category than the average compact or subcompact, Schwartz said after crunching the numbers. Nor was there anything about the Pinto’s rear-end design that made it particularly unsafe.

Not content to portray the Pinto as an incendiary device, ABC’s 20/20 decided to really heat things up in a 1978 broadcast containing “startling new developments.” ABC breathlessly reported that, not just Pintos, but fullsize Fords could blow up if hit from behind.

20/20 thereupon aired a video, shot by UCLA researchers, showing a Ford sedan getting rear-ended and bursting into flames. A couple of problems with that video:

One, it was shot 10 years earlier.

Two, the UCLA researchers had openly said in a published report that they intentionally rigged the vehicle with an explosive.

That’s because the test was to determine how a crash fire affected the car’s interior, not to show how easily Fords became fire balls. They said they had to use an accelerant because crash blazes on their own are so rare. They had tried to induce a vehicle fire in a crash without using an igniter, but failed.

ABC failed to mention any of that when correspondent Sylvia Chase reported on “Ford’s secret rear-end crash tests.”

We could forgive ABC for that botched reporting job. After all, it was 32 years ago. But a few weeks ago, ABC, in another one of its rigged auto exposes, showed video of a Toyota apparently accelerating on its own.

Turns out, the “runaway” vehicle had help from an associate professor. He built a gizmo with an on-off switch to provide acceleration on demand. Well, at least ABC didn’t show the Toyota slamming into a wall and bursting into flames.

In my blog, I also mentioned that Ford’s woes got worse in the 1970s with the supposed uncovering of an internal memo by a Ford attorney who allegedly calculated it would cost less to pay off wrongful-death suits than to redesign the Pinto.

It became known as the “Ford Pinto memo,” a smoking gun. But Schwartz looked into that, too. He reported the memo did not pertain to Pintos or any Ford products. Instead, it had to do with American vehicles in general.

It dealt with rollovers, not rear-end crashes. It did not address tort liability at all, let alone advocate it as a cheaper alternative to a redesign. It put a value to human life because federal regulators themselves did so.

The memo was meant for regulators’ eyes only. But it was off to the races after Mother Jones magazine got a hold of a copy and reported what wasn’t the case.

The exploding-Pinto myth lives on, largely because more Americans watch 20/20 than read the Rutgers Law Review. One wonders what people will recollect in 2040 about Toyota’s sudden accelerations, which more and more look like driver error and, in some cases, driver shams.

So I guess I owe the Pinto an apology. But it’s half-hearted, because my Pinto gave me much grief, even though, as the Ford manager notes, “it was a cheap car, built long ago and lots of things have changed, almost all for the better.”

Here goes: If I said anything that offended you, Pinto, I’m sorry. And thanks for not blowing up on me.

What We're doing,

Started by webmaster2, May 04, 2005, 11:05:44 AM

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78pinto

have fun guys, and drive safe! Wish i could be there...... :'(
** Jeff (78Pinto) is Missing from us but will always be a part of our community- We miss you Jeff **

crazyhorse

Unless a new starter doesn't fix my Pinto, it'll be there. I'll be there with or without it! As for being in KnoxVegas by 5:00 no way Jose!! TV or not,I simply can get that far that fast. (you know physics & all) I'll STILL be at Western Sizzlin @ 6pm though to greet earlybirds.
How to tell when a redneck's time is up: He combines these two sentences... Hey man, hold my beer. Hey y'all watch this!
'74 Runabout, stock 2300,auto  RIP Darlin.
'95 Olds Gutless "POS"
'97 Subaru Legacy wagon "Kat"

DreamBean

Dang it crazyhorse. It's 9pm and if I had known it sooner I would have run up to my parts car and snatched the starter off it fer ya. But it being dark thirty I bet the snakes might get mad at me. I would have brought it with ya.
Go Ford, Go Fast Or Go Home!

crazyhorse

Our illustrious Webmaster has CONNECTIONS! He's arranged with the Knoxville news station to have our Pintos on TV! If Scott will tell us which day the station wants us there I'm SURE we can change our schedule to accomodate the news crew. One little thing though.... we need at least 4 cars & drivers to show. (I'm still wondering if I'll have mine fixed, but I AM trying!) I don't think it'll be a problem to get 6-8 cars there... how bout you?? Can we bury the TV station in Pintos?
How to tell when a redneck's time is up: He combines these two sentences... Hey man, hold my beer. Hey y'all watch this!
'74 Runabout, stock 2300,auto  RIP Darlin.
'95 Olds Gutless "POS"
'97 Subaru Legacy wagon "Kat"

crazyhorse

DADGUMIT! Here it is the eve of the greatest Pinto meet, & my Lil' Horse is wounded!!! I need a starter & with $$$ being what it is, I may not be able to get one! I'll be there If I gotta BORROW a car!! My Pinto coming depends on some $$$ owed to me by our Uncle Sam, so I'm not real confident. Ya know with so many nieces & nephews you'd think our Uncle Sam would be more reliable!
How to tell when a redneck's time is up: He combines these two sentences... Hey man, hold my beer. Hey y'all watch this!
'74 Runabout, stock 2300,auto  RIP Darlin.
'95 Olds Gutless "POS"
'97 Subaru Legacy wagon "Kat"

crazyhorse

I can do that turbopinto.. after all Pigeon Forge is just a small town!
How to tell when a redneck's time is up: He combines these two sentences... Hey man, hold my beer. Hey y'all watch this!
'74 Runabout, stock 2300,auto  RIP Darlin.
'95 Olds Gutless "POS"
'97 Subaru Legacy wagon "Kat"

turbopinto72

Yeah, Take lots of pic's and some pic's of ya'all driving by some land mark with a sign on it of the town, then send the pic to the town news papaer and try and get it published........ ;)
Brad F
1972, 2.5 Turbo Pinto
1972, Pangra
1973, Pangra
1971, 289 Pinto

crazyhorse

Ok Cades cove isn't "officially" on the itinerary. Anyone who wants to go, I'll definately give directions to.
How to tell when a redneck's time is up: He combines these two sentences... Hey man, hold my beer. Hey y'all watch this!
'74 Runabout, stock 2300,auto  RIP Darlin.
'95 Olds Gutless "POS"
'97 Subaru Legacy wagon "Kat"

78pinto

take lots of pics guys.....i wish i could have gone, maybe next year :'(
** Jeff (78Pinto) is Missing from us but will always be a part of our community- We miss you Jeff **

Scott Hamilton

I'm good without it,

if there is time mabye those that arnt "TC' can brave it...

play it by ear?

Yellow 72, Runabout, 2000cc, 4Spd
Green 72, Runabout, 2000cc, 4Spd
White 73, Runabout, 2000cc, 4Spd
The Lemon, the Lime and the Coconut, :)

crazyhorse

I've had a request for a trip to Cades Cove Historic Loop. This is an approximately 15mi loop through a historic community. The settlement dates from the 1700's-1890's. This is a very nice side trip, however it's done at 5-15mph. I don't reccommend it for the "thermally challenged" cars, including mine. This is why I decided to cut it from the itinerary. I'll add it back if there's a demand though.
How to tell when a redneck's time is up: He combines these two sentences... Hey man, hold my beer. Hey y'all watch this!
'74 Runabout, stock 2300,auto  RIP Darlin.
'95 Olds Gutless "POS"
'97 Subaru Legacy wagon "Kat"

Pintony

Hey crazyhorse,
Tried to figure out the messinger thing again.
Just cant figure it out?????
I sent you another PM.
From Pintony

crazyhorse

Western Sizzlin:
2385 Parkway
Pigeon Forge, TN 37863

Ripley's Aquarium:
From Interstate 40
Take Exit 407 to Highway 66 merge right onto 411S. Go through Pigeon Forge and into Gatlinburg.
The Aquarium is located at Traffic Light #5 in the center of town.

A&W Drive In:
1739 Parkway
Pigeon Forge, TN 37876

Thanks for the legwork Pintony you've been a BIG help & I won't turn away ANY help with this! (just ask my Wife!!)
How to tell when a redneck's time is up: He combines these two sentences... Hey man, hold my beer. Hey y'all watch this!
'74 Runabout, stock 2300,auto  RIP Darlin.
'95 Olds Gutless "POS"
'97 Subaru Legacy wagon "Kat"

Pintony

Shoneys
Pigeon Forge
Next to Dixie Stampede
3885 S. Parkway
865-428-3440

NASCAR SpeedPark is located in the Smoky Mountains of Sevierville Tennessee, just minutes from Gatlinburg and Pigeon Forge. The park is next to Tanger Five Oaks Outlet Center at red light 13.1.
Create your own personal driving directions to NASCAR SpeedPark by visiting map.Yahoo.com In the address field, enter 1545 Parkway. In the city/state/zip field, enter Sevierville, TN 37862.

Scott Hamilton

Excellent!

Can you give addresses to the Shoneys, Steak place, Nascar etc so I can post them in case someon wants to join us in the middle?

Thanks!
Yellow 72, Runabout, 2000cc, 4Spd
Green 72, Runabout, 2000cc, 4Spd
White 73, Runabout, 2000cc, 4Spd
The Lemon, the Lime and the Coconut, :)

crazyhorse

I've posted the itinerary in another place & I'll post it here too because it just makes sense LOL

Itinerary:

Friday:
  6PM "Early Bird" Meeting at Western Sizzlin' Steak House. This will conclude whenever we decide we've had enough of each other's company. Afterward, we go do what our families want to do.


Saturday:
  11AM-12PM Brunch at Shoney's for a "Meet & Greet" This is informal, I made no reservations, so we'll just watch the windows & I'm sure SOMEONE has Pinto apparrel to distinguish our little group!
  12PM-1PM Photos &"people's choice" judging for awards at the NASCAR Speedpark. I plan on group photos of the cars, owners & both together. I also would like individual photos of each car & it's owner.
  1PM-6pm Fun & games at the NASCAR Speedpark COST: $20.95 Adult $12.95 child/senior While there I'll tabulate the votes from the judging & fill out the certificates. There are snacks available in the park.
  6PM-? Dinner at the Nascar Cafe. We'll be seated as a group, & we'll have a chance to "bench race" & get to know each other much better. Around 7PM I'll start giving out the awards I think Pintony has prizes as well TONY>>> E_MAIL ME!! once the party ends we'll go our separate ways so you can find things to do & places to spend your $$$ LOL

Sunday:
  11AM-12pm Brunch @ Shoney's again (hey who can argue with good food CHEAP)
  12pm Convoy to Ripley's Aquarium in Gatlinburg (less than 15mi) This is possibly a congested trip. If you have cooling issues My wife will be at the tail end of the convoy with water, oil & trans fluid. A Taurus wagon makes a good "support vehicle".
  1PM-5pm Ripley's Aquarium of the Smokies This is a self guided tour & we can stay as a group. There are also snacks available inside. COST: $17.95 Adult $9.95 Child
  5PM Convoy back to Pigeon Forge. If it was badly congested going into Gatlinburg, I intend to bypass the downtown area to save the "thermally challenged" any troubles. We'll decide this before we go into the aquarium.
  5:30pm? We'll caravan to A&W Drive In where We'll have a hamburger dinner & most likely feild questions from curios onlookers! The A&W is a classic "Drive In" resturant. From the looks of it we'll be close to filling the place with Pintos! This should end early enough to let everyone go do whatever.
PLEASE REMEMBER THESE TIMES ARE STILL OPEN FOR DEBATE except the Speedpark there ARE reservations there.

  Hopefully I've left enough "free time" for everyone to enjoy the smokies & surrounding areas. I''m proud of the area I live in & I hope everyone will have the opportunity to explore & enjoy the natural beauty of the area.
How to tell when a redneck's time is up: He combines these two sentences... Hey man, hold my beer. Hey y'all watch this!
'74 Runabout, stock 2300,auto  RIP Darlin.
'95 Olds Gutless "POS"
'97 Subaru Legacy wagon "Kat"

Scott Hamilton


Crazy, it's your floor...
Yellow 72, Runabout, 2000cc, 4Spd
Green 72, Runabout, 2000cc, 4Spd
White 73, Runabout, 2000cc, 4Spd
The Lemon, the Lime and the Coconut, :)

 


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